We embrace honesty, fairness and ethical behavior.
We respect and honor our commitments to our employees and others we serve.

We focus on what aligns with our core values, building on our strengths in providing quality products and services.

We embrace the slogan emblazoned on the T-shirt of a friend (a former Navy fighter pilot) of our
founders: “If you’re not having fun, you’re not doing it right!”

We strive for interpersonal communication excellence by talking things out while respecting each other, and freely making amends when we slip.

We strive to helping our people get to D4, the highest level of development in the Situational
Leadership® II model espoused by Dr. Ken Blanchard.

We each take personal responsibility for keeping our website vibrant, innovative and future thinking while embracing compassion, humility, and abundance.

Serving The Broader Average
Maria Benktzon, a famous Swedish industrial designer speaks about designing for what she calls
the “broader average,” meaning taking people with disabilities into account when designing
products, machines and environments. (In “Human Factors in Product Design: Current Practice
and Future Trends, (1999)” 16.9 Design for a broader average. p.168)